STORE

Hailing from Ukraine and now based in London, we’ve been committed to supporting our homeland through one of its darkest times — from taking part in fundraising events and protests to launching a clothing line that gives back directly to those in need.

GUSSI began as a capsule collection born from our shared love of fashion and design, created in collaboration with FLYP. What started as a limited project has since grown into a brand in its own right — a creative platform with purpose.

In Ukrainian, Gussi means geese. After Russia’s invasion of Ukraine, geese were seen attacking Russian troops, diving at vehicles and tanks. Their defiance became our symbol — standing fearless in the face of aggression.

To ensure real impact, we’ve partnered with trusted charities delivering humanitarian aid directly to those affected by the war. Our first Gussi Pop-Up took place at W1 Curates Studios, known for their “Arts Not Ads” approach, showcased through a powerful light display at Flannels’ flagship store on Oxford Street.

We’re deeply grateful to Ocean Bottle for partnering with us on a limited-edition Gussi bottle, created as a token of thanks for those supporting our mission.

Shop the new collection. Wear your support proudly — because what you wear can make a difference.